As an aspiring Essex wedding photographer, being able to set yourself different from others is important. The fact that there are many others more experienced and trusted makes it hard for you to appeal to your clients if you cannot overtake them in other aspects.
Differentiation is the technique if you want to compete in any business field where competitors are abundant. Let’s see how to create a different professional wedding photographer.
Presenting a different style
Most photographers stick to the usual reportage and fine art when taking wedding pictures. It’s apparently a common thing to see these days and couples seem to have not much of a choice. If that’s how it is, all you need to do is create a new choice for them.
What is your other hobby in photography? Do you perhaps, like surreal or astrophotography? Incorporate those into your wedding photography and create something that is completely different from the usual ones that other photographers offer. This will easily set you different from others and clients will have a stronger reason to hire you.
The way to build trust is by investing time for your clients. Starting from the first meeting, it’s important that you keep the conversation engaging and informative for the clients. This can be done by having the first conversation focused on how you can help the clients with his problems. Don’t be too focused on offering your package, unless they inquire it and if it can help them with their problems.
www.studiorochford.co.uk, the site of a professional Essex wedding photographer mentions that building trust is one of the most important parts in making the whole experience positive for them. It’s a big deal and it’ll definitely make them feel like you’re different from the others.
Another way you can build trust is by attending the wedding rehearsal of your clients. Aside from the fact that you can know more about the wedding, you’re also showing respect to your clients. During this, you can also practice some shots before the wedding.
Make a sense of exclusiveness
This is a way to show your professionalism. It’s possible that people will try and come to book you at a time that is too close to other weddings. Or when you have a heavy stream of work. That makes it all the harder to try and keep yourself exclusive.
However, if you stick to this discipline it will become a habit that shows you’re professional and ready to really commit to the person you’ve signed a contract with. That includes not taking in offers when you know they will distract you and lower your performance. This is a great way to tell your clients that’s you’re a professional at a different degree and won’t compromise with it.
These are things that are hard to come by in a single Essex wedding photographer. But if you’re able to commit to all of them at once, you’re definitely going to stand out among others. Not many photographers are willing to cut the amount of job they do in the face of money. Not many are willing to spend hours in a rehearsal that might not do any good to them, but these things matter.